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At the July 23 Senate Commerce committee hearing, Senators Rockefeller and Pryor both asked about the possibility of adding a button to TV sets that would allow viewers to access ratings information whenever they wanted it (since broadcast television only shows ratings information on-screen for the first few seconds of a program). In fact, most DTVs and converter boxes already offer such a feature – an info button on their remotes that brings up program information, including the rating.

The Senators' questions can be extended. For example, since most parents find it challenging to program the V-Chip, why not provide a V-Chip button would immediately bring up the menu for programming the V-Chip?

And of course, the $64,000 question, why don't broadcasters provide other ratings besides the much-maligned TV Parental Guidelines? Unfortunately, there is not such a simple answer to that question.

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