The Coalition for Independent Ratings Services

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Gates Foundation Working with Viacom on Education. Maybe Smoking Could be Next? PDF Print E-mail
Coalition Blog
Written by Dominic Perri   
Monday, 23 November 2009 12:01

The Gates Foundation has a created a partnership with Viacom, titled Get Schooled, that involves consultation between Gates Foundation experts and executives at all Viacom networks that make programming decisions. Their goal is to weave education-theme story lines into existing shows or to create new shows centered on education.

Here at the Coalition we applaud this kind of partnership between the entertainment industry and the non-profit/philanthropic community.  And we offer another suggestion.  Given the concern over teen smoking, wouldn't it make sense for the TV ratings to also contain information about smoking content?  This would be incredibly easy to do now that DTV allows for the updating of ratings systems.

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