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Founding member of Common Sense Media and new FCC Chairman Julius Genachowski will testify at a July 22 Senate Commerce Committee hearing on the Children's Television Act. The 1990 act made it mandatory for TV broadcasters to air a minimum number of hours of children's educational programming. Broadcasting & Cable reports that the hearing "is believed to be a broad inquiry into how and whether the bill needs to be updated to reflect the explosion in screens and channels beyond traditional broadcast to cable, satellite, computers, cell phones and other portable personal devices." Media activist Jeff Chester of the Center for Digital Democracy has frequently called for more government involvement in online media marketing to kids. He says in B & C:

"It's timely for Congress to re-examine how the TV and digital media industry are serving the educational needs of young people, as well as the impact advertising has on them. But the world which saw they need to pass the original CTA has dramatically changed. Any examination of a CTA for the digital age must review the state of the online media and youth: especially social networks, online video, games, and mobile services.''