The Coalition for Independent Ratings Services

is a non-profit organization that promotes independent ratings services.  We believe is crucial that the groups rating the movies, TV, video games, etc are not the same ones who are trying to sell those products to you.  Since they don't have a financial interest in any particular product, independent ratings providers can be much more objective.


The goal of this site is to be a "one-stop shop" for everything related to independent ratings systems and services.


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Study Shows NFL Ads Contain Sex, Violence, and Alcohol
News

According to Common Sense Media, children are seeing more than football when tuning in to NFL games. CSM recently conducted a study that monitored nearly 5,000 commercials during 50 NFL games. The results? Nearly half of the commercials were full of ads for sex- and violent-related TV programming on the network, and 40 percent of the games showed ads for erectile disfunction drugs. Common Sense Media has started a campaign to urge NFL Commissioner Roger Goodell to clean up these ads. James Stayer, founder and CEO of Common Sense Media, says:

"We don't object that they can advertise their products. It's OK on the Howard Stern show at 2 a.m.," he said. "But here on the West Coast, you sit down with your kids to watch a football game on Sunday at 10 a.m. and ka-boom, they hit you right between the eyes. By 10:07, your 5-year-old is asking what erectile dysfunction means."

To learn more about Common Sense Media's campaign and to read the study, see CSM's web site.
 
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