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Last week, the Federal Trade Commission issued a follow-up report on the efforts the entertainment industry is making to keep violent content away from children.

“Marketing Violent Entertainment to Children: A Sixth Follow-up Review of Industry Practices in the Motion Picture, Music Recording, & Electronic Game Industries” reports that the video game industry has been most successful at keeping inappropriate content out of the hands of children—although there is still a long way to go. On the other hand, “the music industry has declined to implement rules restricting the marketing of explicit-content labeled music to children”, while “movie studios targeted violent PG-13 films to children under 13.”

In a separate statement, Chairman Jon Leibowitz says:

“Despite considerable improvements, the self-regulatory systems are far from perfect…the 35 percent ad placement standard still allows marketers to place ads in media with substantial youth audiences in terms of both size and composition. The movie industry releases unrated DVDs for purchase or rental, which—despite a new policy requiring disclosure on packaging and in print ads of the rating originally assigned the theater version—undermines the rating system enforced at the theatres.

For more about the report, and to read it in its entirety, as well as Chairman Leibowitz’s statement, see the FTC web site.