The Coalition for Independent Ratings Services

is a non-profit organization that promotes independent ratings services.  We believe is crucial that the groups rating the movies, TV, video games, etc are not the same ones who are trying to sell those products to you.  Since they don't have a financial interest in any particular product, independent ratings providers can be much more objective.


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Partnership Helps Parents Choose Kid-Friendly Programming PDF Print E-mail
News
Monday, 23 March 2009 00:00

Common Sense Media, whose mission is to improve the impact of media on children, and satellite television provider DIRECTV have teamed up to help parents choose appropriate, kid-friendly programming for their families. Common Sense Media's age-based ratings and reviews are now available to subscribers of DIRECTV's regular, pay-per-view, and on-demand services. A press release on the Common Sense Media web site explains how the partnership works:

To access the ratings information, customers click on a TV show or movie title on the DIRECTV.com programming guide and use the “Parental Ratings” tab to link directly to Common Sense Media’s helpful information on the program’s violence, sexual content, messages, and more, right at the critical point of decision. After reviewing the ratings, parents can use DIRECTV’s DVR Scheduler by simply clicking on the “record to receiver” tab and scheduling the program to record on their DVR at home – only at DIRECTV.com.

“DIRECTV is committed to delivering the best family-oriented content, and providing our customers with guidance from Common Sense Media is a great way to do this,” said Eric Shanks, executive vice president of entertainment for DIRECTV. “Parents are now finding what they need to know on DIRECTV.com to make informed programming choices for their families and then using our DVR Scheduler to set up a recording of that programming on their home DVR. We are looking forward to expanding Common Sense Media’s ratings system throughout the DIRECTV experience.”

 
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