The Parents Television Council has released its ranking of the best and worst advertisers of the 2007-2008 television season. Those advertisers who sponsored family-friendly programming landed at the top of the list, while advertisers who sponsored shows with excessive sexual content or violence were given the thumbs-down. Why is it important to be aware of these advertisers? Tim Winter, President of the PTC, explains:

“The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated. We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together...By contrast, parents can thank many of the advertisers on the worst list for enabling the networks to pump some of the most shocking and outrageous content on the air today directly into their living rooms."

To view the best and worst advertiser rankings, and compare them to last year's rankings, click here.